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Press Release - ข่าวจากแคนนอน
Canon, a leader in photographic and imaging technology, today
unveils the super stylish brother-sister cameras – the Digital
IXUS 40 and the Digital IXUS 30. A breakthrough in lens material
science has paved the way for the smallest ever cameras from Canon
to feature a 3x optical zoom.
With beautifully rounded curves and polished, all-metal bodies,
Canon takes the IXUS design philosophy to new levels. These petite
and desirable digital accessories feature ‘over-size’ 2.0” LCD
displays and blistering DIGIC II performance processing power for
super responsive shooting, superb image quality, instant playback
and the ability to shoot footage limited in length only by the
capacity of the SD card.
“Icons of design are created where art and technological
breakthroughs collide,” said Mogens Jensen, Head of Canon Consumer
Imaging Europe. “The new UA lens material developed by Canon’s
research scientists led the way for our designers to take Yasushi
Shiotani’s original IXUS design to a new, higher plane. We are
thrilled with the result.”
Image capture
Images taken with the 4.0 Megapixel Digital IXUS 40 and 3.2
Megapixel Digital IXUS 30 can be used for detailed prints all the
way to A3 and A4 size respectively. These two cameras are amongst
the first ever to incorporate UA (Ultra-high Refractive Index
Glass Moulded (GMo) Aspherical lens) elements. Developed by
Canon’s lens material scientists, UA elements help the camera’s
35–105mm 3x optical zoom (35mm film equivalent) achieve
high-resolution and good contrast characteristics.
The cameras also incorporate 9-point Artificial Intelligence Auto
Focus (AiAF) for fast, sharp and accurate focus, even with
off-centre subjects.
Image Processing
For superb image quality at break-neck speed, all primary camera
functions are handled by Canon’s dedicated second generation DIGIC
II processor. DIGIC II is the same technology driving Canon’s
EOS-1D Mark II pro-series SLR 69 Megapixel per sec. performance.
This is the first time it has been incorporated into a Digital
IXUS. DIGIC II handles all the complex algorithms required for
accurate colour rendering and enhanced image quality, precision
white balance and metering. In addition it ensures quick camera
control, fast auto-focus, extended high quality movies, rapid
start-up times and approx. 2.4 fps
continuous, uninterrupted shooting. Playback is as fast as
flipping through an album; users will never again experience the
frustration of staring at the camera LCD screen waiting for images
to appear.
Great results - any conditions
Both cameras feature iSAPS technology – an
in-built photographer’s assistant that uses camera settings and
environmental data to predict the most likely scene in order to
optimise white balance, focus and exposure settings accordingly.
In addition to the Auto, Manual, Stitch Assist and Movie modes, 6
scene modes are provided to assist with selecting the best focus,
exposure, ISO, white balance, shutter speed and photo effect
settings to match the shooting environment. Users can shoot with
confidence after selecting from scene modes such as, Portrait,
Night Snapshot, Kids & Pets and Indoor. An Underwater scene mode
is included for use with the optional 3m depth All Weather Case
AW-DC30.
Keeping things compact
The cameras are an extremely thin 20.7 mm (Digital IXUS 40) and
21.1mm (Digital IXUS 30), weighing in at just 115 and 130g
respectively.
The diminutive sizes are made possible by a string of technology
advances, including the new UA lens, slimmer LCD, improved circuit
assembly techniques and a smaller, more efficient battery.
Moving pictures
The new-look cameras are capable of taking extended movies (with
sound, full playback and in-camera editing), of up to 1GB in size,
when using high speed SD cards movie length is limited only by the
card's capacity. They are the first digital still cameras in the
world to feature up to one minute of 60 fps QVGA quality, which
allows for in-camera slow motion replay at various user-selectable
speeds. Different frame rates and resolutions can be selected to
best suit end applications such as TV playback or email
attachment.
Nothing like a photo print
A
Print/Share button simplifies direct printing via USB cable to any
PictBridge compatible photo printer. The cameras are perfectly
matched to Canon’s new SELPHY range of personal photo printers,
for instant, durable lab-quality photos. As well as a postcard
date imprint mode, the cameras feature ID photo mode to create
photo-booth style ID prints for passport and other ID purposes,
and Movie print mode, which prints an entire action sequence of up
to 63 evenly spaced frames from any chosen movie clip. The
Print/Share button also facilitates automatic and simple uploads
to any Windows PC.
Easy playback
Viewing images is now a joy and searching
through thumbnail images is considerably easier with the huge 2.0”
hi-resolution 118,000 pixel LCD screen that covers most of the
camera back. An Intelligent Orientation Sensor takes into account
the likely position of the sky and foreground before setting
focus, exposure and white balance settings. It then rotates images
to the correct orientation for easy, enjoyable playback. An
advanced magnified image playback function maintains the area and
ratio of magnification when moving from image to image during
playback – particularly useful when viewing a continuous sequence
of the same scene.
No
fuss online sharing
The new IXUS cameras come complete with full membership to CANON
iMAGE GATEWAY (CiG), a personal online photo gallery with 100MB of
free online space for storing and sharing favourite albums. CiG
can also be used to personalise the cameras with start-up images
and sound-effect downloads. A movie upload facility is also
available via a special download from the CiG site.
Software
Software supplied includes intuitive, user-friendly browsing and
printing software ZoomBrowser EX 5.0 (Windows) and ImageBrowser
5.0 (Mac), which include new features to make managing images and
editing movies easy. Other software includes PhotoStitch for
merging a Stitch Assist series into a single wide panorama on the
PC, and ArcSoft image editing software PhotoImpression and
VideoImpression. Support for all popular European languages is
extended to 21 languages and now includes Russian, Portuguese,
Greek, Polish, Czech, Hungarian, Chinese and Korean.
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